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Campaign sum model of beauty and strength of "Rocky" to highlight the concept "New Goal. Beautiful as ever. Goal as always. " 90 seconds are a lot of action, interspersed with moments of intense beauty. So is the commercial launching, "which opens the campaign created by AlmapBBDO to disclose the arrival of New Goal, the Volkswagen. The aim of films, ads, outdoor media, Internet spots and actions show that the car is sold and exported most of the country's history has won a new look, more modern and beautiful, but retains its essence: the strength and endurance.
The season premiere on Sunday, March 29, during the "Great" on Rede Globo. Its concept is "New Goal. Beautiful as ever. Goal as always. "To illustrate her agency met the most beautiful woman in the world, Gisele Bündchen, the actor that is the essence of strength and endurance in the world for years, Sylvester Stallone, who plays the character" Rocky "and" Rambo "movie. Read more in Brazil News Info
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