Who is a fan of film, in addition to increasing collection of DVDs, you will have fun testing their knowledge in Quiz Fox and winning prizes exclusive to the promotion. Will be over 150 different options for prizes.

In an innovative and unique campaign, the Fox Home Entertainment launches the promotion "Fools for movies, crazy for prizes." From the day on March 26, all DVDs distributed by Fox provide access to a program of loyalty, in which the participant accumulates points and win prizes exclusive. The concept adopted by a mobile telephone and internet to interact with the consumer.

Given the trends in shares of communication, the Fox sought an innovative format as car chief for his new promotion, the mobile marketing concept, in which the main channel of relationship with the public are the SMS messages. Since the beginning of the promotion, all products Fox will be marked with the seal of the campaign: more than a million DVDs will be adesivados and major stores all over Brazil attended the promotion and provide information through, among others, banners, cestões tried and custom.

The pioneering spirit in which the action allows Fox to get involved with the DVD collectors and fans of movies in a very interactive. Moreover, with the creation of the program of loyalty, the company is approaching this even more publicly. "The expectation with the launch of the promotion is that with this momentum, our campaign has viral effect. Moreover, it is a way to get nearer more of our consumers and provide moments of entertainment and fun, also leveraging on retail sales, "says Hegel Braga, director of marketing for Fox Home Brazil.

Dynamics of promotion

When buying a DVD from Fox, the public notice something different: the seal promotion of "Fools for movies, crazy for prizes." To start their participation in the promotion, consumers should send, via SMS, code, in the back of the stamp, the number to 49,405. The message must be content to be followed by FOX floor space and the code indicated.

By sending the code, the consumer must answer 20 questions of Quiz Fox. Besides fun testing their knowledge of cinema, every question answered, the participant accumulates points that can be exchanged for prizes for their favorite movies and characters. Please note that you must answer all the questions to validate the score and even incorrect answers valid point in the promotion.

To exchange points for prizes, you need to register on the site promoting www.loucosporfilmes.com.br. In addition to actualize their trade, the participant will have full access to the regulation, the details of the account with the number of points accumulated and all information about the promotion. The key to control is your own mobile number of the participant, you should always use the same line to continue to accumulate points and make the exchanges on the site. They are more than 150 prizes of different options: from discounts on the purchase of Fox DVDs, posters official of Fox films, items of the film and favorite characters as puppets of the Simpsons and Fantastic Four, Rocky Balboa kits, mugs with the Dart Vader's mask, in addition to special boxes of the major films and complete sets of Fox, as the case with the saga of 007, among other classics.

With Information Communication In Press